How to measure a website
When starting a new marketing campaign within the Internet, one of the first steps we can take to be able to advertise is to know our website, is to know our audience, the topics of interest and the times with the most traffic.
The more you know this information, the more successful your campaign will be. The web statistics, they help us to better understand our competition and therefore to better focus all our tools.
There are several free tools that will help us learn a little more about our stats and here we will help you explore them.
Google Ad Planner
If you're just starting out in this world, Google Display Planner is a fantastic tool to use. This website will help us to know various statistics on our website by filtering by country, time, gender and other data, the information it can offer you.
With it, you will be able to get various estimated data on visitors, the pages viewed, the time spent, what is the percentage of visits, the age, etc.
With URL Trends you will be able to consult various types of statistics on the time your website has been online, in the same way you will be able to see how many suggested links people have entered and the different demographics that your website has collected.
Measure traffic with Google Analytics
Google Analytics is a favorite of many. As we mentioned at the beginning, there is a lot of precise information that you will find within their spaces. With it, you can receive different types of information in an orderly and even filter them, so you only get what you really need.
Among the data that this website can offer you, this is:
- Know the total number of visits via the IP that your website receives for free.
- Report notifications on traffic sources. In this section, we will not only know the number of organic visits, but we will also have access to multiple sources that in one way or another provide us with visitors.
- Specifics of your users' behavior within yours website. In this way you can improve the experience of these people within your website, by accommodating the search engine to better position the various searches.
- It provides you with various geographic data and demographics to better understand your users.
How to know for free the visits of a website that is not yours?
This can be done in a way educational or just to get to know the competition a little bit more, however, you don't have to worry, as there is a quick and easy way to do this. All this thanks to various websites for free and free use, which we will explain to you below.
This page has a free version, which is intended to provide you with the various information data on the traffic of the various websites in a free and secure way. Likewise, it gives you a list of those words that are positioned and various data of great interest.
This is one of the free alternatives preferred by many users. You just have to register to get various types of information on various websites. However, this is limited, as the web will only provide you with information from various websites per day.
With these instruments you can learn a lot more about the websites of your interest, including your own. Now that you have all of this information, it's time to cultivate your dreams.